Many website owners do not realize that SEO is as important as building a website. One can spend a lot of money to design and develop good looking website, but if there is nobody to visit it than it's not doing anything.
All the content needs to contain key words that are the most important and define that business, page titles need to be relevant to the content. This concept applies to every page – every single page on the website is different and content and titles should relevant to every page.
Once the website is completed the owner needs to promote it and drive traffic to his website. The website needs to be submitted to major search engines, and based on the content to other paid for and free business directories (like DMOZ.org).
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